Dear Abu Dhabi

Welcome.

Please read through the attached Football, Contents, and Theory pages.

Over the next 2 months at least 16 brands will be contacted about the SIENNA project.

I am asking each brand, family or country to agree to sponsor one football team each. A good global mix is essential, but there are only 16 countries and USA, South Africa, Zimbabwe and the UK are already booked.

The initial sponsorship fee is $1,000,000. This contributes to the start up funds for the SIENNA non profit foundation.

To book your place in the final 16 all you need to do is “If SIENNA FC gets 15 other sponsors, we will participate.”

The first to say yes will I’m sure be bombarded with good press

After 16 votes are received, the doors will close.

Another round of 16 will be considered 2 seasons later.

Sheikh Mansour bin Zayed Al Nahyan